Jovita Idar Juárez's road to activism starts with her background in journalism. Born to a family of journalists, her father owned a Spanish-language newspaper company called La Crónica. At a time when segregation was still prominent, she understood that education was a means of economic mobility, something that was not granted to children of color like herself and her community. Thus, she started publishing articles to raise awareness about the threats of racism. She also began writing about topics such as gender equality and the importance of her community's cultural identity.
Jovita's activism through her journalism is an example of Advocacy journalism, which, according to Gettysburg College, is a "genre of journalism that can be defined by writing that serves a social, environmental, or political purpose that is influenced by the writer's viewpoint." She, along with many others, has paved the way for this type of advocacy, showcasing how impactful Jovita's actions were in bringing awareness to issues just from newspapers to today's use of online news.
Later in her life, she founded organizations with her family and other activists, such as the El Primer Congreso Mexicanista (the First Mexican Congress) and a Mexican women's league called La Liga Femenil Mexicanista (the League of Mexican Women). Thus, paving the way for other activists to form similar organizations.
Lopez, Jovita. Jovita Idar on Postcard Calendar. Accessed July 25, 2025. https://digital.utsa.edu/digital/collection/p9020coll008/id/12487/rec/6.